ISSA – AW ’12

Bright green, bold blues and dramatic shades of red and orange all made an appearance in a flurry of floral prints, taking the audience of the Issa’s Autumn/Winter ’12 catwalk show back in time to the middle of the 1970s.

Paisley dresses were teamed with floral leggings and, as always the collection was tailored to maximise femininity with most dresses tops and even coats synching in at the waist to place emphasis on the female form.

Of course, the label’s founder Daniella Issa Helayal doesn’t just only have to cater for the fashion pack these days, but her designs now dress the aristocracy. Hidden amongst the 1970’s statement prints were some slightly more reserved dresses such as a green floor length gown with ruched detailing beneath the bust that looked almost made for a modern-day Duchess.

It was only towards the end of the show, that things became a little confusing.  The rest of the collection shifted back a further 50 years to time of short fur-lined garments and flapper dresses.  The neutral colour palette of black, gold and apple green was a great contrast to previous designs which, on occasion detracted from the original bold statement made at the show’s opening.

Although these 20’s – inspired creations were difficult to place within the rest of the collection, they were most certainly beautiful. The flapper dresses with fringed skirts in  black and gold perfectly encapsulated the glamour and decadence of the 1920’s.

Overall the Autumn/Winter ’12 collection not only acts as a reminder of why the fashion world loves Issa’s signature style, but showcases the versatility and talent of Daniella Issa Helayal as a designer.


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