Burberry Prorsum Menswear SS’13

The Burberry Prorsum Menswear collection Spring/Summer ’13 updated conventional mens tailoring through the use of bold metallic reflective shades.

It was a bold statement for the company’s chief designer Christopher Bailey to make, but in true Bailey style – he makes it anyway.

The collection is very much a marmite collection; you either love it or you don’t. As a result the fashion world is divided over what to make of this particular look with some journalists calling it ‘retina-burning’ and others claiming it to be ‘genius.’ Personally, I like it.

Conventional black suits and tweeds are combined with the reflective fabrics in shades of sunshine yellow, magenta, blue and orange meaning that the collection looks stylish rather than a throw-back to some of the more hideous and best-forgotten trends of the late 80s/early 90s.

Of course the bomber jacket is looking to be a fashion essential in any mans’ wardrobe this Autumn/Winter, and Bailey has taken this as inspiration and rejuvinated a traditional trend. Crafted from metallic material and with contrast shading on the sleeves, the volumptuous jacket sits tight at the waist providing a contrast to the slim-tailored suits.

The knee-length coats in green and pink, some of which were synched in at the waist with a belt were a little more difficult to understand. Although they worked successfully from an artistic perspective on the catwalk, it is difficult to visualise them selling particularly well in a commercial environment.

Shimmering coats aside, the Burberry Prorsum Menswear collection managed something that is ordinary difficult to achieve on the catwalks. Bailey’s collection was not only visually engaging, but made artistic statement wardrobe pieces easy to access and wearable. It is this demonstration of the trends flexibility that will ensure the collection is successful when it reaches the store.


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